What does it take for a music licensing company to command the attention of top creatives in the advertising industry? Call them out by name.
An Audience of One
Rather than delivering a single message to a massive audience, this campaign targeted individual creatives from premier advertising agencies in a way they couldn’t ignore.
Where We Found Them
Musicbed’s hyper-targeted OOH campaign delivered its message to executives from Wieden+Kennedy, Grey, 360i, Droga5, and more. Using billboards outside of their office window, subway stations they passed through on their morning commutes, and even coffee shops they frequented, they were left with little choice but to listen.
