Musicbed subscription was launched to give creators greater access to label-quality artists & composers.
To spread the word about the recently-launched subscription plan, some of the top YouTube influencers in the filmmaking industry were tasked with creating a video that used a pre-selected Musicbed song as their foundation.
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What Fueled the Idea
Success on YouTube requires creators to consistently produce engaging content. With that in mind, the goal was simple: equip them with the tools to make their best video yet.
How It Worked
To ensure brand visibility, we knew we had to make the unboxing experience unforgettable. So, we built shipping crates, complete with custom-fabricated shelves, drawers, mounts, and compartments to house every prop intentionally and beautifully.
Why the boxes?
Each crate was designed to be a physical representation of the “lightbulb moment”. Once opened, these shipping crates became a treasure trove full of the missing links between creative block and creating their best work yet.
Where It Landed
As influencers released their videos, we served ads to their respective audiences. These ads prominently featured Musicbed artists and pushed traffic to our subscription.
In less than six months after launching Musicbed’s subscription, the videos had amassed millions of views, generating new subscribers around the world.
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